About Us

Go be ICONIC.

Created in the heart of Somerset, Kentucky - Icon Tackle was born from a shared passion for the thrill of the catch and the artistry of the angler's craft. Founded in 2023 by lifelong fishing enthusiasts Barry Strunk and Ryan Burcham, our company is more than just a tackle shop—it's a celebration of innovation, tradition, and the unyielding spirit of the outdoors.

Barry Strunk, our visionary color maestro, is the creative force driving Icon Tackle's standout designs. With decades of hands-on experience on the water, Barry doesn't just fish—he deciphers the subtle language of the river and lake. His encyclopedic knowledge of patterns, lures, and habitats translates into vibrant, game-changing colors that fool even the wariest fish. It's this blend of intuition and expertise that sets Icon Tackle apart, turning everyday outings into legendary hauls.

Complementing Barry's pattern designs, is Ryan Burcham, the operational backbone who ensures every product is built to last. A Somerset native with a knack for scouting the best gear and forging partnerships. Ryan brings manufacturing expertise and grit to the table. Together, they've crafted a lineup of tackle that's as tough as it is tailored—with precision they have built jigs that mimic nature's finest tricks.

At Icon Tackle, we're committed to empowering anglers of all levels to create their own iconic moments. Whether you're a weekend warrior or a tournament pro, join us in Somerset or shop online, and let's make the water your canvas. When you fish with Icon, you're not just casting a line—you're casting a legacy.